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An Important Announcement to ALL Environmentalists & Direct Mail Haters (no...
“No trees were killed in the sending of this email. However, a whole bunch of electrons were terribly inconvenienced.” The above is the email signature of a friend of mine. While meant to be...
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Winter Weather Affecting USPS Facilities and Direct Mail Delivery
From my friend Eric Schmidt at Quebecor/WorldColor... Winter Weather Affecting USPS Facilities and Delivery February 8, 2010 Worldcolor Logistics NEWS FLASH - Issue #264 Significant snowstorms across...
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Guest Post: “What Not To Mail.” 6 Reasons to choose a letter package over a...
The television show, “What Not To Wear,” offers women simple rules that create attractive outfits for individuals who don’t have a clue how they should dress. If only there were a television show...
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U.S. Post Office plans another Summer direct mail sale: details…
Tom Foti, USPS Marketing Manager described the 2010 Summer Sale. The sale will cover a 5-month period with the sale period starting July 1 thru Sept 30. June and October will be control months. A 30...
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My prescription to heal the US Postal Service in 8 easy steps. (all direct...
If John Potter and the post office want to get out of this mess, they need to take s few steps. Now I’m not naive enough to assume that my prescriptions to heal the USPS are alone a cure, but hey,...
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Learn how to give to get, or… Don’t be stingy, give up the product!
Social media has indelibly changed the way we market and brand our companies forever. To compete in the social “mediasphere” (and in general), companies must give to get (G2G). My definition of G2G is...
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Guest post: The Direct Marketing Hiring Report shows an uptick in hiring and...
Owatonna, MN, April 7, 2010 — Digital and direct marketing job seekers can expect a spring thaw in layoffs and hiring freezes, according to the latest quarterly employment report by Bernhart Associates...
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Choose the right design team for your direct mail creative (a primer)
When clients come to me with questions about starting a catalog and/or direct mail program, invariably the subject of creative development comes up. This is the question: Should it be handled by their...
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Guest Post: Debunking the Myth of Trees vs. Direct Mail
OK, direct mail has an environmental impact. Almost everyone still receives and sends mail, creating a footprint for sure. But what's myth and what's reality? In 2007, there were 212 billion pieces of...
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7 ways to make the Inc. Magazine 500 Fastest Growing Companies list in a down...
I’m not really big on self-promotion or self-congratulations — especially here in my column. However, I'm quite pleased to “admit” that one of the companies I work for has made Inc. magazine's fastest...
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From Politico and SEN. SUSAN COLLINS: Rate hikes won’t help Postal Service!
if you are in the direct mail business, or you ship packages via the USPS (also known as The US Postal Service), read this article now from Senator Susan Collins and as published on Politico. Click...
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FAIL: As an online marketer I applaud the US Postal Service for it’s Exigent...
Dear Mr. Postmaster General and the honorable members of the Postal Regulatory Commission, As an online marketer, I want to thank you. I cannot wait until you raise postage rates come January. Now some...
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BREAKING (GOOD) NEWS: postal-regulatory-commission-denies-exigent-rate-increases
The Postal Regulatory Commission Denied the Postal increase. Read about it here...
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The Postal Rate Commission (PRC) Denies Exigent Postage Rate Increase … Big...
Recently, The Postal Rate Commission denied the US Postal Service an exigent postage increase. So, OK, now what? So, Direct marketers aren't getting slammed with another 5 percent-plus postage rate...
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The Direct Mail Myth Busting Continues.“preferential attitudes on...
My good friend and fellow direct marketer Evelyn Milardo posted this on Linkedin. Some great and surprising stats about direct mail vs online here: Young adults strongly prefer Offline to Online...
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The Postal Direct Mail Nightmare Continues: BREAKING NEWS: USPS Appeals...
Note: this just in from our good friends at ACMA October 22, 2010 Special Bulletin: USPS Appeals Exigency Rate Case Dear Catalogers, Suppliers & Others With Catalog Interests: While mailers...
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BERNHART ASSOCIATES’ EMPLOYMENT Q1 SURVEY RELEASED: 2011 STARTS OFF STRONG;...
Layoffs, Hiring Freezes Hit Multi-Year Lows Owatonna, MN, January 18, 2011—Digital and direct marketers are planning a surge in hiring this winter with agencies leading the way, according to Bernhart...
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Yours Truly quoted in the USPS’s Deliver Magazine on direct mail testing for...
Despite my love/hate relationship with the US Post Office I still get quoted from time to time. Check out this quote about how I built The Fresh Diet’s direct mail program.Filed under: Catalog...
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Win at Social: Wrap Yourself Around An Issue and become a Social Media...
Wrap yourself around an issue and become a social media marketing guru. You don’t have to be a great writer to get social media attention. Just “own” another issue and you can make some hay for...
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Jim Gilbert Interview on the importance of targeting your market correctly in...
Jim Gilbert, of Gilbert Direct Marketing being interviewed on Internet TV by Jonathan JDOGG Lederman. Jim discusses marketing, the importance of pre marketing campaign research and also mentions the...
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